Fuel Your Body For Better Fitness With Fit Fudge

There are an ever growing number of products on the market that claim to be the perfect post-workout snack. From protein bars and power balls through to shakes and energy drinks, these products promise to refuel and re-energise the body whilst providing key nutrients, but all too often they are loaded with hidden sugar in it’s various forms.

Arguably, eating something like a banana should be enough – it’s a natural product, it doesn’t have anything added to it, it’s cheap and it’s a great source of energy, but let’s face it there are times when a banana just isn’t going to cut it and something a little bit more substantial is needed!

If only there was something that was filling, but not stodgy; something that provided long lasting energy, without relying on sugar as a quick fix; something that tasted good, but was still filled with goodness; something that was easy to eat on the go…

There is!

The Art of Healthy Living was recently sent a product that fits this criteria perfectly – there’s no funny ingredients in it, it’s Paleo, Keto and Banting friendly (more on this in a mo), it’s low carb, gluten free, high fat and perhaps best of all it actually feels as though you’re eating something a little bit naughty!

What is this amazing sounding product?

Let us introduce you to Fit Fudge; a delicious, nutritious blend of some of the absolute best superfoods around. These handy pouches of natural fuel will provide enough energy to ensure optimum performance during your workout as well as providing your body with restorative energy and nutrition post-workout.

Check out the ingredients list:

  • Organic Coconut OilFit Fudge
  • Raw Cacao
  • Ground Chia Seeds
  • Raw Honey
  • Coffee
  • Maca Powder
  • Vanilla
  • CinnamonFit Fudge Fuel Performance
  • Turmeric
  • Sea Salt
  • Cayenne Pepper
  • Tahini

As you can see, Fit Fudge contains ingredients we are all familiar with, but may not have considered in combination; maca powder is packed full of vitamins, cinnamon acts a sugar stabiliser, turmeric has anti inflammatory properties, cayenne pepper helps boost the metabolism and don’t even get me started on the vast health benefits of coconut oil, because it is literally off the charts!

Every single ingredient in Fit Fudge serves a purpose and the result is a product that sells you no gimmicks, no funny stuff, just pure goodness and honesty, made by people who really know what they’re talking about and who care about fuelling their bodies with the absolute best.

So, for those of you who aren’t sure what Paleo, Keto and Banting are, let me give you a very quick rough guide to each one to help you understand why it is so fantastic that Fit Fudge have created products to fit in with these diets.


The Paleo diet is also known as the caveman diet; basically if a caveman would have eaten it then you’re allowed it (even though Banksy’s caveman is depicted with his tray of fast food, this is strictly off limits on Paleo). The emphasis is on very natural foods; foods which could either be hunted or gathered. So things like fruit, vegetables, nuts, meat, fish etc. are Paleo, but anything dairy, processed, cereal/grain based is not. It’s undeniably a tricky diet to convert to and involves giving up some of life’s addictive foods; sugar, pasta, processed foods, stodgy starch. However, as more and more people turn to the Paleo way of life, there are ever more products and recipes available to help make life easier, cleaner and healthier.


The Keto diet concentrates on eating low carb/high fat foods to help lower the body’s production of glucose and insulin. A diet high in carbs allows the body to burn up energy in the form of glucose, as this is the easiest molecule for it to convert to energy. A low carb diet, like Keto, on the other hand allows the body to produce ketones in the liver and use this as an energy source instead. The ultimate aim of going Keto is to get your body into a metabolic state of ketosis. This diet is perhaps trickier to get your head around than Paleo, especially when your first starting, because it is a lot harder to work out what is low carb and what is not. You can eat vegetables, but not all vegetables. You can eat fruit, but not all fruit. You can even eat some carbohydrates, but quantity and frequency is key, which is why is key to have a good plan in place and work out exactly what you should and shouldn’t be eating on a weekly basis. It goes without saying that foods such as anything processed, alcohol, sugars and artificial sweeteners are out, as well as things like milk, tropical fruit, all grains and any factory farmed meat.


Similar to Keto, the Banting diet is all about low carb/high fat and is again about trying to force your body into a state of ketosis. The only real difference between the two is a slight variation in the ratio of food types you are allowed each day. Banting arguably allows you a wider variety of fats; certainly milk is included in this diet, but in general the two diets are very similar.

All of the ingredients used in Fit Fudge adhere to all three diet specifications. I’m going to be honest now…I’ve tried so-called healthy snacks before and some of them have been revolting (those ones haven’t made it online!). I don’t follow any particular diet; only the ‘everything in moderation’ plan and, well, that quite often goes out the window too, so when I was offered the chance to try Fit Fudge and I saw that it was promoting itself as Paleo/Keto/Banting friendly, I did have my reservations about how it might taste.

How wrong was I?!

Nutty, salty and slightly bitter I threw myself in at the deep end and tried the Plain Fit Fudge straight from the packet first. It wasn’t unpleasant by any means, but perhaps slightly too concentrated a flavour for my tastebuds, so I tried rolling it into balls and bunged them in the freezer. In the meantime I spoke to one of my fitness fanatic friends; who is quite frankly a human robot when it comes to all things fitness, and she gave it a try whilst scrutinising the nutritional content. Big thumbs up from her and she said it is exactly the sort of thing she would use after a big workout. So, Fit Fudge balls frozen I re-tried and was much more impressed this time; a much less intense taste and I was able to have much better control over how much I put into my mouth at once.

The packets are small enough and flat enough to fit into your gym bag, or on your person if you are competing in a race or other sporting event. They tear easily and the product can literally be squeezed straight into your mouth for an immediate energy boost. As I discovered, Fit Fudge can be eaten straight from the packet, but as I later read on the packet it is recommended that you freeze it first – that will teach me to not pay attention! When frozen, Fit Fudge has more structure and bulk to it plus it lasts longer and I think it would be brilliant for helping you cool down when you’re all hot and sweaty. Fit Fudge can also be used as an ingredient and anyone who knows me will know that I love any opportunity to get experimental in the kitchen, so when a parcel containing samples of Fit Fudge and Fit Chocolate (I know, chocolate that’s healthy, dream come true!) landed on my doormat it was as though all my Birthdays and Christmases had come at once!

But, before I share some of my recipes with you let me firstly tell you about the range of different flavours available.

Fit Fudge FlavoursFit Fudge is available in the following flavours:

  • Plain
  • Cherry
  • Orange
  • Mint

Fit Chocolate is available in the following flavours:

  • CherryFit Chocolate Flavours
  • Mint
  • Orange
  • Maca Love

I put the samples of Fit Chocolate into the freezer, as suggested, and sat down to work out a few concoctions to play around with the rest and this is what I came up with…

Fit Fudge Recipes

Having rolled the plain Fit Fudge into balls to put into the freezer, it gave me the idea that this would work really well for powerballs. Powerballs, energy balls, whatever you want to call them, are big news at the moment. It seems as though anyone even remotely connected to fitness is posting pics left, right and centre of their latest recipes. Well, mine is simple: take some Fit Fudge, roll it into a ball, coat it in your favourite topping and then put them in the freezer. How easy is that? Good flavour combinations include – Orange Fit Fudge rolled in a mixture of orange zest and ginger; Plain Fit Fudge rolled in crushed pistachio nuts; Cherry Fit Fudge rolled in crushed almonds.

Anyone can make these and it’s for those days when you want something a little bit extra, or you simply want to make something pretty!

Cheeky Chocacherry Shake

Cheeky Chocacherry Shake

This is sooooo delicious it’s hard to get your head around the fact that it’s amazingly good for you as well! Just 4 ingredients and literally 2 minutes of your time, makes this pumped up shake the ideal breakfast if you’re short on time or the perfect afternoon pick me up when the slump has hit.

  • 1 packet of Cherry Fit Fudge
  • Almond Milk (quantity can vary depending on how much you want to drink, how strong you want the taste etc.)
  • Ice
  • 1/4 pack of Maca Love Fit Chocolate

Blend together the Cherry Fit Fudge, ice and Almond Milk until smooth and frothy. Pour into a nice glass (posh glasses always makes things taste better in my opinion). Finely grate the Maca Love Fit Chocolate over the top and voila the Cheeky Chocacherry shake is born.

Bananas About Fit Fudge Pancakes

Bananas About Fit Fudge Pancakes

Perfect for weekend breakfasts or as a healthy pudding, these pancakes are AMAZING! I’ve used bananas, but you could easily use any of your favourite fruit as a topping, just to mix things up a bit.

  • 1 pack of Plain Fit Fudge
  • 1 Egg
  • 100ml of Almond Milk
  • 1/2 a Banana
  • Coconut oil for frying

Mix together the almond milk and Plain Fit Fudge until they have completely combined and there are no big lumps. Whisk in the egg. Mash the banana and add to the mixture. Heat a small amount of coconut oil in a frying pan and then add small spoons of the mixture. The pancakes cook really quickly so be careful not to let them burn. Stack the pancakes, alternating with a few thin slices of banana in between layers. This should be enough to make approximately 8 small pancakes. You could also try dusting with cinnamon for some added pep, or why not use Orange Fit Fudge and garnish with some orange zest for a really zingy start to your day.

Paleo-ish Porridge

Paleo-ish Porridge

Ok, so here’s the thing…porridge oats aren’t Paleo, but as I don’t follow a Paleo diet I figured I could bend the rules just a little bit. I can’t tell you how yummy this is and it is oh so incredibly filling that you only need a small portion to see you through until lunchtime. Oh yeah and it may seem a bit odd, but I reckon this would work well as a pudding too, because it tastes very much like rice pudding; nice and creamy with a comforting nostalgic quality. I challenge you not to like this!

  • 1 packet of Orange Fit Fudge
  • 50g of Porridge Oats
  • 100ml Almond Milk (add more if required)
  • 1/4 pack of Fit Chocolate (I used Maca Love but Orange flavour would taste equally as nice)

Mix together the Fit Fudge with the almond milk until there are no big lumps. Put the porridge oats in a microwaveable bowl and pour over the Fit Fudge mixture. Microwave on high for approximately 1 minute, stirring every now and again. If the mixture starts to get lumpy just add some more almond milk. Top with grated Fit Chocolate – this melts and goes all lovely and gooey as the warmth of the porridge heats it up.

I’m now going to hand you over to the experts so that they can tell you a little bit more about Fit Fudge and most importantly of all where you can get your mitts on some!

Five Minutes with Fit Fudge

Who are Fit Fudge?

“Fit Fudge is the brainchild of Fiona Macneil, Grant Russell and Michael Macneil. Fiona went no sugar over 10 years ago and then low carb/high fat for the past 3-4 years. In that time Fiona made a range of raw Paleo chocolate and fudge recipes with inspiration coming from Trim Healthy Mamma’s who posted these recipes online. Since we are all keen runners, marathoners and triathletes, Fiona and Grant were on the hunt for a healthy, high fat, sports fuel alternative…none exist. So from this situation, with both Grant and Fiona making various high fat fudge fuels already, they decided to fine tune the recipe based on what they had learnt, then package it and sell it. Fit Fudge (Fit Food Products) was started. Michael is just lucky to be married to Fiona and, thanks to Fiona, is also healthy. Mike runs a top London based web agency called www.netdreams.co.uk and has experience in launching start-ups. He set about to create the Fit Fudge branding, packaging and website and within 2 months everything was live and rocking.”

How long has the company been running?
Fit Fudge started officially as a company (Fit Food Products Ltd) around September 2015, but the food journey started over 10 years ago.”

What was the inspiration behind Fit Fudge?

“All three founders are keen athletes and train regularly. We are simply after healthy, low carb, high fat, superfood fuelling. The need for sustained, healthy energy is the inspiration and the driving factor.”

Why the name Fit Fudge?

“We played around with a blog called ‘This Fit Journey’ a while back and we love hashtags like #Fitspiration. So as the core product is a high fat fudge and we are on a mission to stay fit and healthy, we all agreed this was the right name. We were very fortunate to be able to secure the domain name as well.”

How many products do you have?

“We have 9 products at the moment with more in development. In the Fit Fudge range we have Plain (Original), Orange, Cherry and Mint. In the Fit Chocolate range we have Plain, Orange, Cherry, Mint and Maca Love Cherry.”

Who is your target audience?

“Anyone who is low carb, high fat or into Paleo, Banting and Keto lifestyles.  Also, athletes who need healthy fuel, as well as anyone who is looking to ditch sugar and need to find a healthy snack that will keep them feeling full.”

Do you eat/use the product? 

“Yes. Fit Fudge is a major part of our own daily lives, especially pre and post work outs and blended into our morning wake up coffees. The result is similar to a bullet coffee, which we jokingly call a Fit Fudge nitro coffee. We particularly enjoy Fit Fudge on our long training bike rides out to the Surrey Hills. We have seen customers go on to create some pretty awesome stuff from our Fit Fudge and Fit Chocolate:

  • Fit Fudge CoffeeVariety of bullet coffees
  • Variety of smoothies
  • Healthy flapjacks
  • Vanilla latte made with Fit Fudge Plain
  • Dairy free hot chocolate with almond milk and Fit Chocolate Mint
  • Fantastic protein pudding with a molten Fit Chocolate Maca Love centre
  • Then last but not least a Chocolate Orange, Mocha & Ginger Protein Smoothie. WOW!”

What are your future plans?

“That’s easy…just to keep doing what we enjoy and train hard.”

What is the ‘big dream’?

“To stay fit and healthy for as long as possible and enjoy every minute of this short but amazing life.”

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